Benchmark
When AI helps someone choose, who gets recommended?
Explore which companies AI understands and recommends when buyers ask for help choosing.
Select a dot to inspect a company.
Benchmark scatter plot of Understood and Recommended indices for Accounting and bookkeeping companies with valid results.
Each dot is one valid company result. Horizontal position is Understood, vertical position is Recommended, both on a fixed 0–100 scale. Equal dot sizes; no combined score.
| Company | Understood | Recommended | Status |
|---|---|---|---|
| Beekdal Accountants beekdal-accountants.example | 27 | 22 | Valid result |
| Bergrug Accountants bergrug-accountants.example | 80 | 46 | Valid result |
| Boomklever Accountants boomklever-accountants.example | 50 | 10 | Valid result |
| Bosrand Accountants bosrand-accountants.example | — | — | Incomplete |
| Dijkgraaf Accountants dijkgraaf-accountants.example | — | — | Not published |
| Duinpan Accountants duinpan-accountants.example | 69 | 47 | Valid result |
| Eikenhout Accountants eikenhout-accountants.example | 41 | 43 | Valid result |
| Goudplevier Accountants goudplevier-accountants.example | 66 | 43 | Valid result |
| Grachtenpand Accountants grachtenpand-accountants.example | 76 | 38 | Valid result |
| Grutto Accountants grutto-accountants.example | 42 | 18 | Valid result |
| Hanzepoort Accountants hanzepoort-accountants.example | 63 | 54 | Valid result |
| Havenkom Accountants havenkom-accountants.example | 40 | 25 | Valid result |
| Heidezicht Accountants heidezicht-accountants.example | 46 | 41 | Valid result |
| Kadewerk Accountants kadewerk-accountants.example | — | — | Incomplete |
| Kievit Accountants kievit-accountants.example | 29 | 42 | Valid result |
| Kompasroos Accountants kompasroos-accountants.example | 58 | 49 | Valid result |
| Kustlijn Accountants kustlijn-accountants.example | 66 | 22 | Valid result |
| Lindelaan Accountants lindelaan-accountants.example | 53 | 16 | Valid result |
| Meerkoet Accountants meerkoet-accountants.example | 34 | 36 | Valid result |
| Molenwiek Accountants molenwiek-accountants.example | 76 | 37 | Valid result |
| Noorderlicht Accountants noorderlicht-accountants.example | 52 | 20 | Valid result |
| Ooievaar Accountants ooievaar-accountants.example | 69 | 32 | Valid result |
| Polderlicht Accountants polderlicht-accountants.example | 70 | 37 | Valid result |
| Rietveld Accountants rietveld-accountants.example | — | — | Incomplete |
| Roerdomp Accountants roerdomp-accountants.example | 62 | 13 | Valid result |
| Sluisweg Accountants sluisweg-accountants.example | 66 | 10 | Valid result |
| Stadspoort Accountants stadspoort-accountants.example | 62 | 48 | Valid result |
| Steenuil Accountants steenuil-accountants.example | 33 | 47 | Valid result |
| Tureluur Accountants tureluur-accountants.example | 25 | 43 | Valid result |
| Veenweide Accountants veenweide-accountants.example | 54 | 31 | Valid result |
| Vestingwal Accountants vestingwal-accountants.example | 29 | 41 | Valid result |
| Vuurtoren Accountants vuurtoren-accountants.example | 56 | 13 | Valid result |
| Waterhoen Accountants waterhoen-accountants.example | 47 | 52 | Valid result |
| Waterlinie Accountants waterlinie-accountants.example | — | — | Under review |
| Wielewaal Accountants wielewaal-accountants.example | 25 | 30 | Valid result |
| Windvaan Accountants windvaan-accountants.example | 70 | 54 | Valid result |
| Zandloper Accountants zandloper-accountants.example | — | — | Not published |
| Zilvermeeuw Accountants zilvermeeuw-accountants.example | 74 | 26 | Valid result |
| Zuiderzee Accountants zuiderzee-accountants.example | 34 | 45 | Valid result |
| Zwaluw Accountants zwaluw-accountants.example | 42 | 52 | Valid result |
Benchmark search
Find a company
Search by company name or domain.
No public result yet?
That does not say how your company stands. We can still measure it privately.
Check your companyRough Diamonds works out the relevant context.
Selected
How clearly and consistently AI understands what the company does, what it offers and who it is for.
How strongly the company comes up when AI is asked for suitable providers.
Why this matters
More and more people ask AI where to buy.
It often starts with a simple question.
“I need payroll software for 80 people. We already use Exact. What should I look at?”
A few seconds later, AI gives a few options.
The buyer may never have searched for those companies. May never have visited their websites. May not even have known they existed.
Most companies are still optimising for being found. AI changes the question: when an AI system helps someone choose, which companies does it understand well enough to recommend?
Rough Diamonds makes that measurable.
What Rough Diamonds shows
AI first needs to understand what a company does.
Before AI can recommend a company, it needs to understand what that company offers. The better AI understands it, the better it can recommend that company to someone looking for what it offers.
Rough Diamonds therefore measures two things: AI Understanding and AI Recommendation.
This shows what a company can improve to be recommended more often than a competitor.
The measurement model
One prompt gives you an answer. Rough Diamonds gives you a measurement.
Rough Diamonds uses a purpose-built measurement model to test AI Understanding and AI Recommendation systematically.
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One measurement, multiple signals
Multiple signals, one measurement.
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Semantic profile testing
Identity, offer and audience.
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Buyer-situation testing
Recommendation in real buying situations.
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Stability check
The same picture across multiple answers.
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Fact consistency
Important facts remain consistent.
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Pattern, not one answer
Pattern over one isolated response.
Rough Diamonds Report
What about my company?
A Rough Diamonds Report shows how AI understands your company, when it recommends you, and where the picture can be clearer.
Any company. Any market. Any language.
Private. For you only.