Benchmark
When AI helps someone choose, who gets recommended?
Explore which companies AI understands and recommends when buyers ask for help choosing.
Select a dot to inspect a company.
Benchmark scatter plot of Understood and Recommended indices for B2B software companies with valid results.
Each dot is one valid company result. Horizontal position is Understood, vertical position is Recommended, both on a fixed 0–100 scale. Equal dot sizes; no combined score.
| Company | Understood | Recommended | Status |
|---|---|---|---|
| AFAS Software afas.nl | 91 | 90 | Valid result |
| Beekdal Software beekdal-software.example | 75 | 48 | Valid result |
| Bergrug Software bergrug-software.example | — | — | Incomplete |
| Boomklever Software boomklever-software.example | 35 | 47 | Valid result |
| Bosrand Software bosrand-software.example | 71 | 38 | Valid result |
| Dijkgraaf Software dijkgraaf-software.example | 56 | 39 | Valid result |
| Dotterbloem Software dotterbloem-software.example | — | — | Incomplete |
| Duinpan Software duinpan-software.example | — | — | Not measured |
| Eikenhout Software eikenhout-software.example | 31 | 49 | Valid result |
| Goudplevier Software goudplevier-software.example | 51 | 21 | Valid result |
| Grachtenpand Software grachtenpand-software.example | 76 | 31 | Valid result |
| Grutto Software grutto-software.example | — | — | Not measured |
| Hanzepoort Software hanzepoort-software.example | 46 | 41 | Valid result |
| Havenkom Software havenkom-software.example | — | — | Incomplete |
| Heidezicht Software heidezicht-software.example | 59 | 33 | Valid result |
| Kadewerk Software kadewerk-software.example | 32 | 31 | Valid result |
| Kalmoes Software kalmoes-software.example | 73 | 56 | Valid result |
| Kievit Software kievit-software.example | — | — | Not published |
| Klaproos Software klaproos-software.example | 50 | 48 | Valid result |
| Kompasroos Software kompasroos-software.example | 69 | 53 | Valid result |
| Korenbloem Software korenbloem-software.example | 61 | 47 | Valid result |
| Kustlijn Software kustlijn-software.example | — | — | Not measured |
| Lindelaan Software lindelaan-software.example | — | — | Not measured |
| Lisdodde Software lisdodde-software.example | — | — | Not measured |
| Meerkoet Software meerkoet-software.example | 31 | 30 | Valid result |
| Molenwiek Software molenwiek-software.example | — | — | Incomplete |
| Noorderlicht Software noorderlicht-software.example | 55 | 62 | Valid result |
| Ooievaar Software ooievaar-software.example | 32 | 57 | Valid result |
| Polderlicht Software polderlicht-software.example | 51 | 27 | Valid result |
| Rietveld Software rietveld-software.example | 47 | 33 | Valid result |
| Roerdomp Software roerdomp-software.example | 45 | 54 | Valid result |
| Sluisweg Software sluisweg-software.example | — | — | Under review |
| Stadspoort Software stadspoort-software.example | 37 | 41 | Valid result |
| Steenuil Software steenuil-software.example | 64 | 30 | Valid result |
| Tureluur Software tureluur-software.example | 58 | 60 | Valid result |
| Veenpluis Software veenpluis-software.example | 33 | 45 | Valid result |
| Veenweide Software veenweide-software.example | 32 | 31 | Valid result |
| Vestingwal Software vestingwal-software.example | 31 | 50 | Valid result |
| Vuurtoren Software vuurtoren-software.example | — | — | Incomplete |
| Waterhoen Software waterhoen-software.example | 72 | 51 | Valid result |
| Waterlinie Software waterlinie-software.example | 31 | 61 | Valid result |
| Wielewaal Software wielewaal-software.example | 50 | 61 | Valid result |
| Wilgenroos Software wilgenroos-software.example | 40 | 57 | Valid result |
| Windvaan Software windvaan-software.example | — | — | Not published |
| Zandloper Software zandloper-software.example | 47 | 44 | Valid result |
| Zilvermeeuw Software zilvermeeuw-software.example | 61 | 46 | Valid result |
| Zonnedauw Software zonnedauw-software.example | 57 | 31 | Valid result |
| Zuiderzee Software zuiderzee-software.example | 78 | 31 | Valid result |
| Zwaluw Software zwaluw-software.example | — | — | Technical failure |
Benchmark search
Find a company
Search by company name or domain.
No public result yet?
That does not say how your company stands. We can still measure it privately.
Get your Rough Diamonds Report — €99Rough Diamonds works out the relevant context.
Selected
How clearly and consistently AI understands what the company does, what it offers and who it is for.
How strongly the company comes up when AI is asked for suitable providers.
Why this matters
More and more people ask AI where to buy.
It often starts with a simple question.
“I need payroll software for 80 people. We already use Exact. What should I look at?”
A few seconds later, AI gives a few options.
The buyer may never have searched for those companies. May never have visited their websites. May not even have known they existed.
Most companies are still optimising for being found. AI changes the question: when an AI system helps someone choose, which companies does it understand well enough to recommend?
Rough Diamonds makes that measurable.
What Rough Diamonds shows
AI first needs to understand what a company does.
Before AI can recommend a company, it needs to understand what that company offers. The better AI understands it, the better it can recommend that company to someone looking for what it offers.
Rough Diamonds therefore measures two things: AI Understanding and AI Recommendation.
This shows what a company can improve to be recommended more often than a competitor.
The measurement model
One prompt gives you an answer. Rough Diamonds gives you a measurement.
Rough Diamonds uses a purpose-built measurement model to test AI Understanding and AI Recommendation systematically.
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One measurement, multiple signals
Multiple signals, one measurement.
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Semantic profile testing
Identity, offer and audience.
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Buyer-situation testing
Recommendation in real buying situations.
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Stability check
The same picture across multiple answers.
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Fact consistency
Important facts remain consistent.
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Pattern, not one answer
Pattern over one isolated response.
Rough Diamonds Report
What about my company?
A Rough Diamonds Report shows how AI understands your company, when it recommends you, and where the picture can be clearer.
Any company. Any market. Any language.
Private. For you only.