Benchmark
When AI helps someone choose, who gets recommended?
Explore which companies AI understands and recommends when buyers ask for help choosing.
Select a dot to inspect a company.
Benchmark scatter plot of Understood and Recommended indices for Energy and installation companies with valid results.
Each dot is one valid company result. Horizontal position is Understood, vertical position is Recommended, both on a fixed 0–100 scale. Equal dot sizes; no combined score.
| Company | Understood | Recommended | Status |
|---|---|---|---|
| Beekdal Energie beekdal-energie.example | 41 | 7 | Valid result |
| Bergrug Energie bergrug-energie.example | 56 | 25 | Valid result |
| Dijkgraaf Energie dijkgraaf-energie.example | 35 | 24 | Valid result |
| Duinpan Energie duinpan-energie.example | 25 | 1 | Valid result |
| Eikenhout Energie eikenhout-energie.example | 38 | 8 | Valid result |
| Grachtenpand Energie grachtenpand-energie.example | 37 | 3 | Valid result |
| Hanzepoort Energie hanzepoort-energie.example | 12 | 26 | Valid result |
| Havenkom Energie havenkom-energie.example | 61 | 28 | Valid result |
| Heidezicht Energie heidezicht-energie.example | 42 | 24 | Valid result |
| Kadewerk Energie kadewerk-energie.example | 26 | 3 | Valid result |
| Kompasroos Energie kompasroos-energie.example | 12 | 4 | Valid result |
| Kustlijn Energie kustlijn-energie.example | 28 | 12 | Valid result |
| Lindelaan Energie lindelaan-energie.example | 54 | 34 | Valid result |
| Molenwiek Energie molenwiek-energie.example | 40 | 1 | Valid result |
| Noorderlicht Energie noorderlicht-energie.example | 28 | 2 | Valid result |
| Polderlicht Energie polderlicht-energie.example | 46 | 5 | Valid result |
| Rietveld Energie rietveld-energie.example | 65 | 16 | Valid result |
| Sluisweg Energie sluisweg-energie.example | 54 | 4 | Valid result |
| Stadspoort Energie stadspoort-energie.example | 36 | 3 | Valid result |
| Veenweide Energie veenweide-energie.example | 36 | 23 | Valid result |
| Vestingwal Energie vestingwal-energie.example | 43 | 15 | Valid result |
| Vuurtoren Energie vuurtoren-energie.example | 45 | 16 | Valid result |
| Waterlinie Energie waterlinie-energie.example | 52 | 31 | Valid result |
| Zandloper Energie zandloper-energie.example | 30 | 46 | Valid result |
| Zilvermeeuw Energie zilvermeeuw-energie.example | 28 | 9 | Valid result |
| Zuiderzee Energie zuiderzee-energie.example | 14 | 1 | Valid result |
Benchmark search
Find a company
Search by company name or domain.
No public result yet?
That does not say how your company stands. We can still measure it privately.
Check your companyRough Diamonds works out the relevant context.
Selected
How clearly and consistently AI understands what the company does, what it offers and who it is for.
How strongly the company comes up when AI is asked for suitable providers.
Why this matters
More and more people ask AI where to buy.
It often starts with a simple question.
“I need payroll software for 80 people. We already use Exact. What should I look at?”
A few seconds later, AI gives a few options.
The buyer may never have searched for those companies. May never have visited their websites. May not even have known they existed.
Most companies are still optimising for being found. AI changes the question: when an AI system helps someone choose, which companies does it understand well enough to recommend?
Rough Diamonds makes that measurable.
What Rough Diamonds shows
AI first needs to understand what a company does.
Before AI can recommend a company, it needs to understand what that company offers. The better AI understands it, the better it can recommend that company to someone looking for what it offers.
Rough Diamonds therefore measures two things: AI Understanding and AI Recommendation.
This shows what a company can improve to be recommended more often than a competitor.
The measurement model
One prompt gives you an answer. Rough Diamonds gives you a measurement.
Rough Diamonds uses a purpose-built measurement model to test AI Understanding and AI Recommendation systematically.
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One measurement, multiple signals
Multiple signals, one measurement.
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Semantic profile testing
Identity, offer and audience.
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Buyer-situation testing
Recommendation in real buying situations.
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Stability check
The same picture across multiple answers.
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Fact consistency
Important facts remain consistent.
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Pattern, not one answer
Pattern over one isolated response.
Rough Diamonds Report
What about my company?
A Rough Diamonds Report shows how AI understands your company, when it recommends you, and where the picture can be clearer.
Any company. Any market. Any language.
Private. For you only.