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Benchmark

When AI helps someone choose, who gets recommended?

Explore which companies AI understands and recommends when buyers ask for help choosing.

Select a dot to inspect a company.

All members in view with their method-specific indices or status
Company Understood Recommended Status
Beekdal Recruitment beekdal-recruitment.example 19 37 Valid result
Bergrug Recruitment bergrug-recruitment.example 64 40 Valid result
Bosrand Recruitment bosrand-recruitment.example 68 11 Valid result
Dijkgraaf Recruitment dijkgraaf-recruitment.example 21 34 Valid result
Duinpan Recruitment duinpan-recruitment.example 25 21 Valid result
Eikenhout Recruitment eikenhout-recruitment.example 31 32 Valid result
Grachtenpand Recruitment grachtenpand-recruitment.example 28 19 Valid result
Hanzepoort Recruitment hanzepoort-recruitment.example 65 23 Valid result
Havenkom Recruitment havenkom-recruitment.example 31 48 Valid result
Heidezicht Recruitment heidezicht-recruitment.example 20 49 Valid result
Kadewerk Recruitment kadewerk-recruitment.example 18 7 Valid result
Kievit Recruitment kievit-recruitment.example 73 46 Valid result
Kompasroos Recruitment kompasroos-recruitment.example 26 9 Valid result
Kustlijn Recruitment kustlijn-recruitment.example 45 21 Valid result
Lindelaan Recruitment lindelaan-recruitment.example 27 22 Valid result
Meerkoet Recruitment meerkoet-recruitment.example 31 8 Valid result
Molenwiek Recruitment molenwiek-recruitment.example 51 23 Valid result
Noorderlicht Recruitment noorderlicht-recruitment.example 26 34 Valid result
Ooievaar Recruitment ooievaar-recruitment.example — — Technical failure
Polderlicht Recruitment polderlicht-recruitment.example 18 21 Valid result
Rietveld Recruitment rietveld-recruitment.example 67 44 Valid result
Sluisweg Recruitment sluisweg-recruitment.example 62 36 Valid result
Stadspoort Recruitment stadspoort-recruitment.example 39 22 Valid result
Veenweide Recruitment veenweide-recruitment.example 57 50 Valid result
Vestingwal Recruitment vestingwal-recruitment.example 71 22 Valid result
Vuurtoren Recruitment vuurtoren-recruitment.example 24 25 Valid result
Waterlinie Recruitment waterlinie-recruitment.example 45 10 Valid result
Windvaan Recruitment windvaan-recruitment.example 40 18 Valid result
Zandloper Recruitment zandloper-recruitment.example 45 6 Valid result
Zilvermeeuw Recruitment zilvermeeuw-recruitment.example 50 44 Valid result
Zuiderzee Recruitment zuiderzee-recruitment.example 73 47 Valid result
Zwaluw Recruitment zwaluw-recruitment.example 18 35 Valid result

HR and recruitment · 31 valid results · Illustrative dataset · 24–29 Aug 2026

Why this matters

More and more people ask AI where to buy.

It often starts with a simple question.

“I need payroll software for 80 people. We already use Exact. What should I look at?”

A few seconds later, AI gives a few options.

The buyer may never have searched for those companies. May never have visited their websites. May not even have known they existed.

Most companies are still optimising for being found. AI changes the question: when an AI system helps someone choose, which companies does it understand well enough to recommend?

Rough Diamonds makes that measurable.

What Rough Diamonds shows

AI first needs to understand what a company does.

Before AI can recommend a company, it needs to understand what that company offers. The better AI understands it, the better it can recommend that company to someone looking for what it offers.

Rough Diamonds therefore measures two things: AI Understanding and AI Recommendation.

This shows what a company can improve to be recommended more often than a competitor.

The measurement model

One prompt gives you an answer. Rough Diamonds gives you a measurement.

Rough Diamonds uses a purpose-built measurement model to test AI Understanding and AI Recommendation systematically.

See how the measurement works

  1. One measurement, multiple signals

    Multiple signals, one measurement.

  2. Semantic profile testing

    Identity, offer and audience.

  3. Buyer-situation testing

    Recommendation in real buying situations.

  4. Stability check

    The same picture across multiple answers.

  5. Fact consistency

    Important facts remain consistent.

  6. Pattern, not one answer

    Pattern over one isolated response.

Rough Diamonds Report

What about my company?

A Rough Diamonds Report shows how AI understands your company, when it recommends you, and where the picture can be clearer.

Any company. Any market. Any language.