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Benchmark

When AI helps someone choose, who gets recommended?

Explore which companies AI understands and recommends when buyers ask for help choosing.

Plot List

Select a dot to inspect a company.

All members in view with their method-specific indices or status
Company Understood Recommended Status
Beekdal Logistiek beekdal-logistiek.example 20 22 Valid result
Bergrug Logistiek bergrug-logistiek.example 21 47 Valid result
Boomklever Logistiek boomklever-logistiek.example 33 43 Valid result
Bosrand Logistiek bosrand-logistiek.example 49 49 Valid result
Dijkgraaf Logistiek dijkgraaf-logistiek.example 35 41 Valid result
Duinpan Logistiek duinpan-logistiek.example — — Technical failure
Eikenhout Logistiek eikenhout-logistiek.example 31 22 Valid result
Grachtenpand Logistiek grachtenpand-logistiek.example 25 19 Valid result
Hanzepoort Logistiek hanzepoort-logistiek.example 46 10 Valid result
Havenkom Logistiek havenkom-logistiek.example 64 28 Valid result
Heidezicht Logistiek heidezicht-logistiek.example 27 11 Valid result
Kadewerk Logistiek kadewerk-logistiek.example 48 7 Valid result
Kievit Logistiek kievit-logistiek.example 51 30 Valid result
Kompasroos Logistiek kompasroos-logistiek.example 61 12 Valid result
Kustlijn Logistiek kustlijn-logistiek.example 65 16 Valid result
Lindelaan Logistiek lindelaan-logistiek.example 24 30 Valid result
Meerkoet Logistiek meerkoet-logistiek.example — — Not measured
Molenwiek Logistiek molenwiek-logistiek.example 30 38 Valid result
Noorderlicht Logistiek noorderlicht-logistiek.example 72 26 Valid result
Ooievaar Logistiek ooievaar-logistiek.example 58 28 Valid result
Polderlicht Logistiek polderlicht-logistiek.example 70 25 Valid result
Rietveld Logistiek rietveld-logistiek.example 22 48 Valid result
Roerdomp Logistiek roerdomp-logistiek.example 74 19 Valid result
Sluisweg Logistiek sluisweg-logistiek.example 69 13 Valid result
Stadspoort Logistiek stadspoort-logistiek.example 74 12 Valid result
Steenuil Logistiek steenuil-logistiek.example 27 48 Valid result
Veenweide Logistiek veenweide-logistiek.example 41 32 Valid result
Vestingwal Logistiek vestingwal-logistiek.example 40 37 Valid result
Vuurtoren Logistiek vuurtoren-logistiek.example 45 50 Valid result
Waterlinie Logistiek waterlinie-logistiek.example 20 40 Valid result
Wielewaal Logistiek wielewaal-logistiek.example — — Technical failure
Windvaan Logistiek windvaan-logistiek.example 39 25 Valid result
Zandloper Logistiek zandloper-logistiek.example 53 32 Valid result
Zilvermeeuw Logistiek zilvermeeuw-logistiek.example 72 26 Valid result
Zuiderzee Logistiek zuiderzee-logistiek.example 47 41 Valid result
Zwaluw Logistiek zwaluw-logistiek.example 64 39 Valid result

Logistics and transport · 33 valid results · Illustrative dataset · 24–29 Aug 2026

Why this matters

More and more people ask AI where to buy.

It often starts with a simple question.

“I need payroll software for 80 people. We already use Exact. What should I look at?”

A few seconds later, AI gives a few options.

The buyer may never have searched for those companies. May never have visited their websites. May not even have known they existed.

Most companies are still optimising for being found. AI changes the question: when an AI system helps someone choose, which companies does it understand well enough to recommend?

Rough Diamonds makes that measurable.

What Rough Diamonds shows

AI first needs to understand what a company does.

Before AI can recommend a company, it needs to understand what that company offers. The better AI understands it, the better it can recommend that company to someone looking for what it offers.

Rough Diamonds therefore measures two things: AI Understanding and AI Recommendation.

This shows what a company can improve to be recommended more often than a competitor.

The measurement model

One prompt gives you an answer. Rough Diamonds gives you a measurement.

Rough Diamonds uses a purpose-built measurement model to test AI Understanding and AI Recommendation systematically.

See how the measurement works

  1. One measurement, multiple signals

    Multiple signals, one measurement.

  2. Semantic profile testing

    Identity, offer and audience.

  3. Buyer-situation testing

    Recommendation in real buying situations.

  4. Stability check

    The same picture across multiple answers.

  5. Fact consistency

    Important facts remain consistent.

  6. Pattern, not one answer

    Pattern over one isolated response.

Rough Diamonds Report

What about my company?

A Rough Diamonds Report shows how AI understands your company, when it recommends you, and where the picture can be clearer.

Any company. Any market. Any language.

Check your company View an example report

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