Example Rough Diamonds Reports
Rough Diamonds Report
OGD ict-diensten
Market: Netherlands Measured: September 2026
Management Summary
AI understands OGD as an IT services provider, but its recommendations change a lot by buying situation. OGD was strongly recommended for application management. It was also recommended for managed workplace and through OGD Professionals for staffing.
The main concern is a cloud, cybersecurity and continuity need where OGD was not mentioned. OGD was also absent when international or out-of-hours support became a hard requirement, but that result is harder to judge.
Start here: investigate the cloud, cybersecurity and continuity gap first. This need clearly overlaps with what OGD offers and the sectors it serves.
How clearly and consistently AI understands what the company does, what it offers and who it is for.
93 / 100
How well the tested AI understands what your company does and who it serves.
How strongly the company comes up when AI is asked for suitable providers.
78 / 100
How strongly the tested AI recommends your company in relevant buying situations.
How AI understands your company
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Company type
AI sees OGD as an IT services provider.
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What AI connects OGD with
AI recognises OGD in managed workplace and application management. It also recognises OGD Professionals in staffing.
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Where the picture changes
Recommendations become less consistent in cloud, cybersecurity, continuity and international support needs.
Your Recommendation Map
See where AI recommends your company, where it does not, and where the result needs more context.
Strongly recommended
AI clearly recommends the company in this buying situation.
Application management & second-line support
Strong recommendation
Recommended
AI includes the company as a relevant option.
Managed workplace for Dutch organisations
Recommended
Depends on context
The result depends on a condition, context or specific proposition.
IT staffing through OGD Professionals
Recommended through a specific proposition
Not mentioned
The company did not appear in the AI shortlist. Read the note to see what this means.
Cloud, cybersecurity & continuity for healthcare/public sector
Relevant buying situation. OGD was not mentioned.
International & out-of-hours support
Not mentioned. Whether that absence is appropriate is unclear.
Outside this need
This buying need is outside the company's clear fit.
Self-service cloud licenses
Clear outside-fit for this buying need
What you should know
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Results change by buying situation
OGD is not simply visible or invisible to AI. It is strongly recommended in one situation, recommended in others and absent in some.
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Cloud, cybersecurity and continuity is the main gap
OGD was not mentioned in a buying need that overlaps with what OGD offers and the sectors it serves. The report shows the gap, but not the cause.
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Not every absence means the same thing
OGD was also absent for international and out-of-hours support, but that result is harder to judge. Its absence from self-service cloud licenses is different: that need is outside the tested fit.
What next?
Investigate the cloud, cybersecurity and continuity gap
Compare the buying need with how OGD presents these services publicly. Also look at the alternatives AI mentioned.
The goal is to understand what may explain the gap. The report does not show the cause.
Decide if international and out-of-hours support is a target
First decide whether OGD wants and can serve this need.
If yes, check whether that capability is clear in public information and to AI. If no, the absence may not need action.
Keep OGD Professionals clear
If staffing is strategically important, keep the link between OGD and OGD Professionals clear.
At the same time, keep the staffing proposition separate from managed services.
Buying situations in detail
Application management & second-line support Strong recommendation Strongly recommended
Buyer need
A partner for management and second-line support of the main business applications.
AI result
OGD was ranked first and strongly recommended.
Why it matters
This shows that the cloud, cybersecurity and continuity gap does not mean OGD is generally invisible to AI.
Also mentioned
Centric, ilionx, SLTN, Conclusion Enablement
Managed workplace for Dutch organisations Recommended Recommended
Buyer need
A partner for workplace management, service desk and daily IT support.
AI result
OGD appeared as a relevant option and was fifth in this AI response.
Why it matters
The position is a factual observation in this response. It is not a quality score.
Also mentioned
Lemontree, Hallo, Vooruit, Previder
IT staffing through OGD Professionals Recommended through a specific proposition Depends on context
Buyer need
Temporary ICT professionals to cover peaks and vacancies, without outsourcing IT operations.
AI result
The tested AI recommended OGD Professionals for this staffing-only need. It appeared fifth in the response.
Why it matters
This is useful visibility for OGD through a specific proposition. It does not mean OGD was recommended for all IT services.
Also mentioned
Experis Nederland, Linden-IT, Neomax, Brunel IT, Yacht
Cloud, cybersecurity & continuity for healthcare/public sector Relevant buying situation. OGD was not mentioned. Not mentioned
Buyer need
Help with cloud workplace, cybersecurity and continuity, with strict compliance requirements.
AI result
OGD did not appear in the shortlist.
Why it matters
This buying need overlaps with OGD's recorded offer and sector focus. Rough Diamonds therefore treats this as a relevant visibility gap. The report does not show why OGD was missing.
Also mentioned
KPN, Cegeka, ilionx, Axians Nederland, SLTN
International & out-of-hours support Not mentioned. Whether that absence is appropriate is unclear. Not mentioned
Buyer need
Managed workplace in the Netherlands, plus coverage outside office hours for teams in other time zones.
AI result
OGD did not appear when international or out-of-hours support became a hard requirement.
Why it matters
The meaning of this absence is unclear. The report does not show whether OGD should have appeared.
Also mentioned
Fujitsu, NTT DATA, CGI, Capgemini, Kyndryl
Self-service cloud licenses Clear outside-fit for this buying need Outside this need
Buyer need
Standard cloud software licences for email, documents and meetings, without a managed-service partner.
AI result
OGD did not appear when the buyer wanted self-service cloud software rather than a managed-service provider.
Why it matters
This is a clear outside-fit for this buying need.
Also mentioned
Microsoft, Google, Zoho, Proton
About this report
This report is a snapshot. It shows how one tested AI responded to a limited set of buying situations in the selected market.
Rough Diamonds separates what AI did from what Rough Diamonds thinks it means. This report is not a market ranking. It does not cover every possible buying situation or AI system.
If a company is not mentioned, that does not always mean it is a poor fit. When the meaning is unclear, the report says so.
"Also mentioned" shows companies that appeared in the same AI answer. It is not a full competitor ranking.
Results can change over time. A different result later does not prove that a website or marketing change caused it.