Benchmark
When AI helps someone choose, who gets recommended?
Explore which companies AI understands and recommends when buyers ask for help choosing.
Select a dot to inspect a company.
Benchmark scatter plot of Understood and Recommended indices for Marketing agencies companies with valid results.
Each dot is one valid company result. Horizontal position is Understood, vertical position is Recommended, both on a fixed 0–100 scale. Equal dot sizes; no combined score.
| Company | Understood | Recommended | Status |
|---|---|---|---|
| Beekdal Media beekdal-media.example | 24 | 41 | Valid result |
| Bergrug Media bergrug-media.example | 62 | 44 | Valid result |
| Bosrand Media bosrand-media.example | 19 | 21 | Valid result |
| Dijkgraaf Media dijkgraaf-media.example | 14 | 27 | Valid result |
| Duinpan Media duinpan-media.example | 50 | 4 | Valid result |
| Eikenhout Media eikenhout-media.example | 19 | 33 | Valid result |
| Grachtenpand Media grachtenpand-media.example | 25 | 14 | Valid result |
| Hanzepoort Media hanzepoort-media.example | 64 | 38 | Valid result |
| Havenkom Media havenkom-media.example | 49 | 20 | Valid result |
| Heidezicht Media heidezicht-media.example | 20 | 12 | Valid result |
| Kadewerk Media kadewerk-media.example | 20 | 39 | Valid result |
| Kompasroos Media kompasroos-media.example | 52 | 5 | Valid result |
| Kustlijn Media kustlijn-media.example | 63 | 4 | Valid result |
| Lindelaan Media lindelaan-media.example | 46 | 41 | Valid result |
| Molenwiek Media molenwiek-media.example | 37 | 42 | Valid result |
| Noorderlicht Media noorderlicht-media.example | 64 | 2 | Valid result |
| Polderlicht Media polderlicht-media.example | 51 | 26 | Valid result |
| Rietveld Media rietveld-media.example | 44 | 24 | Valid result |
| Sluisweg Media sluisweg-media.example | 38 | 14 | Valid result |
| Stadspoort Media stadspoort-media.example | 14 | 37 | Valid result |
| Veenweide Media veenweide-media.example | 38 | 18 | Valid result |
| Vestingwal Media vestingwal-media.example | 70 | 40 | Valid result |
| Vuurtoren Media vuurtoren-media.example | 37 | 27 | Valid result |
| Waterlinie Media waterlinie-media.example | 17 | 13 | Valid result |
| Windvaan Media windvaan-media.example | — | — | Technical failure |
| Zandloper Media zandloper-media.example | 55 | 14 | Valid result |
| Zilvermeeuw Media zilvermeeuw-media.example | 43 | 3 | Valid result |
| Zuiderzee Media zuiderzee-media.example | 13 | 24 | Valid result |
Benchmark search
Find a company
Search by company name or domain.
No public result yet?
That does not say how your company stands. We can still measure it privately.
Check your companyRough Diamonds works out the relevant context.
Selected
How clearly and consistently AI understands what the company does, what it offers and who it is for.
How strongly the company comes up when AI is asked for suitable providers.
Why this matters
More and more people ask AI where to buy.
It often starts with a simple question.
“I need payroll software for 80 people. We already use Exact. What should I look at?”
A few seconds later, AI gives a few options.
The buyer may never have searched for those companies. May never have visited their websites. May not even have known they existed.
Most companies are still optimising for being found. AI changes the question: when an AI system helps someone choose, which companies does it understand well enough to recommend?
Rough Diamonds makes that measurable.
What Rough Diamonds shows
AI first needs to understand what a company does.
Before AI can recommend a company, it needs to understand what that company offers. The better AI understands it, the better it can recommend that company to someone looking for what it offers.
Rough Diamonds therefore measures two things: AI Understanding and AI Recommendation.
This shows what a company can improve to be recommended more often than a competitor.
The measurement model
One prompt gives you an answer. Rough Diamonds gives you a measurement.
Rough Diamonds uses a purpose-built measurement model to test AI Understanding and AI Recommendation systematically.
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One measurement, multiple signals
Multiple signals, one measurement.
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Semantic profile testing
Identity, offer and audience.
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Buyer-situation testing
Recommendation in real buying situations.
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Stability check
The same picture across multiple answers.
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Fact consistency
Important facts remain consistent.
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Pattern, not one answer
Pattern over one isolated response.
Rough Diamonds Report
What about my company?
A Rough Diamonds Report shows how AI understands your company, when it recommends you, and where the picture can be clearer.
Any company. Any market. Any language.
Private. For you only.